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Growing up in Duluth, a beach town located on the shores of Lake Superior, Greg Isaacson knew about waves and the thrill of playing in them.

Park Point Beach, a long white sand beach that cradle's the western edge of the lake, provided a favorite playground in the summer waves for the local kids.

The inspiration from Bruce Brown's movie Endless Summer, shown on national television, opened his eyes. He knew he wanted to learn how to ride a wave,  see the world, become a surfer.

Fresh out of high school, in the early 70s Greg left Duluth and hit the road, traveling to Southern California and the beaches of San Diego.

Hearing of the lifestyle and beauty of Hawaii, he migrated to the Islands. Living on Kauai's north shore, he worked on a banana/papaya farm, learning about the island and living off the land. 

With a desire to surf and learn about the ocean, he was grateful that he grew up swimming and playing in the big lake back home. Though the waves weren't as large, the unique dangers of Lake Superior prepared Greg for the power of the ocean waves.

Embracing the Island life style and learning to respect the ocean, teachings from the locals, diving, swimming, wave riding, he acquired the waterman's knowledge. Understanding and patience, the Aloha Spirit of the Hawaiians.

Returning to Duluth with a couple surfboards and the desire to pioneer the waves that he watched and played in as a child.

With a new wetsuit he searched and discovered waves breaking along the rugged North shore coast of Lake Superior.

With the perennial cold water and the powerful waves generated by the notoriously famous storms of ship wreck legend, he realized the potential of surfing big waves. With his high school buddy and traveling friend, they searched the sand bars, river mouths, and rocky points that jut along the craggy coastline north of Duluth to the Canadian border.

In mid October of 1976, they knew of a point break that would have the best potential with the big swells that were then breaking in the calm brisk fall air.

At Stoney Point Road, where all the salmon fisherman shore cast for the big Lakers, there they found the perfect wave that all surfers dream of! A wave that forms in a peak and breaks in both directions, with a smooth glassy surface.

The cobalt blue surf and pure clean whitewater were mesmerizing! Paddling out they watched the powerful energy of the deep water wave form a barrel-- unloading on the shallow basalt ledge and glacial strewn boulders below the surface.

Stoked, they knew they had discovered the perfect wave on  Lake Superior: Stoney Point!

Our Values

Our top priority is the environment. As a company that manufactures and produces products, and as consumers ourselves, we really need to focus on making the least amount of impact we have on the earth. 

We have been pushing our sustainability efforts forward as we focus on ethical production practices and introducing 100% compostable packaging. Our products and shipping packaging is already recyclable, but we're looking forward to see how we can improve our methods and even push ourselves further to take care of our planet!

Our Products

Our products are freshly made with natural and ethically sourced materials – always. This is of the utmost importance to us. Our products are handmade by our team locally and always go through quality testing before getting shipped out to you!

We love our loyal customers and are always open to discuss natural products and materials. Please reach out and get in touch with us if you'd like to chat or have any questions about our values & products.

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